Marketing love


Not sure why it took all these days to find it, but with this GlaxoSmithKline UK marketing literature I finally achieved immunotherapy marketing nirvana (I think the drug is Novartis’ now, for drug score keepers keeping score at home).

I don’t want another dry leaflet I have to scan for the answer I can never seem to remember (no food for one hour after or two hours before? One hour before or two hours after? Fuck it. Cancer brain. Porous.)

Now I can imagine getting the answers I need in plain, narrative, comforting language with mugs of cocoa nearby, written by (I’m guessing) an English major who long ago cast their lot with big pharma. Good on you, hope you cashed in. You just made my afternoon.

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